Our story
Living like Emperors
Beach Hotel Glücksburg
Das „Weiße Schloss am Meer“ in Glücksburg am Flensburger Fjord blickt auf eine bewegte, über 140-jährige Geschichte zurück. Die Tradition des Hauses sorgt für ein ganz besonderes Flair, das Gäste nach der umfassenden Renovierung heute wie zu Kaisers Zeiten erleben können.
In 1951 the town had to renovate the hotel which had now been cleared of all occupants and was extremely dilapidated within the options available at that time. Changing tenants, the dilapidated state of the hotel and financial misery of people after the war, who could no longer afford to go on holiday, did not make the relaunch easy. However, the then provost, Kai Uwe von Hasse, was successful in selling the hotel to the Alt-Hamburg parish in October 1952 for 88,000 Marks.
There were long drawn-out negotiations over the use of the building by the parish. One option was a children’s home for children suffering from asthma. Several rooms were reconfigured in the building so that 90 beds were available plus 31 beds under the roof for youth camps. The building was now called the “Mathias Claudius Heim”. The former “Strandhotel” served as a mother and child health retreat of the evangelical church.
The building including the freehold was sold to Albrecht Vermögensverwaltung Gesellschaft (AVW) Buxtehude for four million Marks in 1997.
Modern hotel with a historical ambience
In 2000 the building was returned to its original purpose. Following extensive modernisation and expansion it was reopened as the “Strandhotel Glücksburg – the White Castle by the Sea”. The finishing touches were made to the hotel six years later and the result of the renovations is a combination of modern, elegant interior design and a historical ambience. The guests feel as if they have been transported back to the days of the German emperor when attractive spa hotels began to shape the image of the Baltic Sea coast.
In 2006 the “White Castle by the Sea” underwent an extensive renovation as the attic floor was converted into hotel rooms. Additional rooms, an exclusive spa area and a large outside terrace were harmoniously integrated with the large ballroom. The entire lower floor was also reconfigured, and the “Felix” restaurant was established. In the course of the extensive renovations modern design was merged with the historical pride from the days of the German emperor when the hotel was still the “Pearl of the Baltic Sea”. Our guests value both eras and feel at home here.
The “Strandhotel Glücksburg” opened the partner hotel “Alte Post” in Flensburg in February 2015 under joint direction and management.
The Scandinavia-inspired hotel offers 77 designer rooms at attractive prices.
Hotel “Alte Post” in Flensburg is currently managed by General Manager Dieter Haas and CEO Simon Classen.